The Difference GroupLucky Orange Ready To Peel Customers Off HotjarThere are many options if you’re looking for a user behaviour tracking and website analytics tool, but Lucky Orange is the way to go.2 min read·Jul 15, 2023----
The Difference GroupNeurodiverse brains work differently — Coping Mechanisms, Tech Stack and SuperpowersEveryone talks about diversity, but for the most part, neurodivergence is something that employers don’t know how to deal with, and…8 min read·Mar 17, 2023----
The Difference GroupAccount-Based Everything, ABX or ABE what is it?Account-Based Everything or ABX combines marketing, sales development, and customer success teams to drive personalized engagements…3 min read·Feb 17, 2022----
The Difference GroupLocals.org — The Meet, Do Good & Have Fun Social NetworkLet’s be honest; Social media isn’t very social anymore. My feed fills up with useless information. Mostly videos of cats, surfing (which…3 min read·Feb 8, 2022----
The Difference GroupWhat is Founder Marketing?Founder marketing is critical to the success of any startup or scale-up.3 min read·Sep 27, 2021----
The Difference Group9 Ways M&A Advisors Can Increase DealflowSo few companies, too many advisors! M&A is becoming increasingly competitive; brutal pitches, painfully long deal cycles and LPs who only…5 min read·Apr 23, 2021----
The Difference Group13 Ways To Optimise Landing PagesA landing page is a page created without links to your core website. With the sole purpose of getting a visitor to take an action.7 min read·Aug 3, 2020----
The Difference GroupBioPlastics and Eco Packaging To SAVE Planet EarthCollins Dictionary’s ‘Word Of The Year’ for 2018 was actually two words. Single-use. It refers to the plastic products that we use once…6 min read·Mar 17, 2019----
The Difference GroupThe World’s New Most Valuable Scaleup — You’ve Never Heard Of!Imagine a company that has 1 billion users across the world, but you don’t know their name. Has more downloads atm than Facebook +…4 min read·Nov 6, 2018----